Twitter and NASCAR will again put racing fans in the virtual driver’s seat, expanding their live-streaming deal with 15 races during the second half of the 2018 season.
Nascar fans are in for a big surprise from social media giant Twitter. They’re re-launching a live streaming deal with NASCAR that puts the audience in the driver’s seat. This deal is set for 15 races during the second half of 2018’s season.
We’re told that under this new live streaming arrangement that fans will be able to see at least 10 NASCAR Playoffs races and five regular season races. The live-streamed races will be available only to users in the U.S, and we’re set to hear pretty soon which big brand sponsors will be participating in it. But, so far details have been kept hushed on who exactly we’re to see backing this new project.
This isn’t the first time that NASCAR debuted the in-car camera live stream via Twitter. We saw this happen last year during NASCAR’s Playoffs. The list of featured drivers included 2017 cup champion Martin Truex Jr., Kyle Busch, Kevin Harvick, and Brad Keselowski. The Chief marketing officer for NASCAR Jill Gregory said recently, “We wanted to create an experience that brings Twitter users inside the cars at speeds of more than 200 miles per hour”. This is something extremely exciting as it’s quite the thrill to be viewing the race in real time from inside the cars of some of our favorite race champions. We can already see the Twitter memes and fan fueled battles in the comment section in the horizon.